While great content is bound to be found, it's important to be proactive about gaining the attention of prospects and educating those who are unfamiliar with your brand. Keywords are relatively less expensive to target on YouTube than in traditional Google Search, where the average cost per click is estimated to be between $1-2. If you set a daily budget, Google will only charge you up until that amount, making YouTube ads a safe investment. You can spend as little or as much as you want. Each view can cost between $0.10 and $0.30, depending on your industry and target keywords. The cost of YouTube ads is based on views. You can also determine cost-per-conversion and see your YouTube ads’ performance alongside your Search and Shopping ads’ attribution reports. Google has also upgraded YouTube’s data attribution model so you can better measure how users engage with your ads. While we’d recommend starting with a video ad first, you can later consider using audio once you’ve perfected your brand voice and learned what your audience likes to engage with the most. To keep up with the changes, Google is now allowing YouTube advertisers to create audio-only ads. Audio AdsĪudio has grown lately - you needn’t look further than podcasts and the new social media app Clubhouse. If the content of a video ad is closely related to a search the viewer has been researching, they might be more likely to watch the entire ad or click through the ad to the website. Marketers can now target ads at people who recently searched for a certain product or service. Among the changes it rolled out, possibly the biggest announcement was that advertisers would be able to target viewers based on their Google search history, in addition to their viewing behaviors YouTube was already targeting. Targeting Based on Users’ Search HistoryĪ few years ago, Google announced it would allow advertisers to reach more viewers on YouTube - especially across mobile devices, where 50% of YouTube views take place.

In recent years, Google has rolled out a series of changes that makes YouTube advertising an extremely worthwhile investment.

Google how do you make youtube videos